Welcome to Controlled Attention, where style meets substance in the rugged terrain of Tucson, Arizona. Since we're in this together, let's get to know each other a little better!



Our journey began with a singular mission - to fuse the wisdom of contemporary literature with the stoic resilience of ancient philosophy, forging a brand that not only outfits you but emboldens you in your relentless pursuit of greatness. We are committed to being more than just a clothing brand; our goal is to be your ally on the path to success. We want to provide you with the tools, inspiration, and community support needed to reach your highest aspirations. At Controlled Attention, we aim to cultivate a tight-knit community of motivated individuals who uplift and encourage each other to fearlessly chase our dreams.



At Controlled Attention, we don't just create clothes; we engineer armor for the modern warrior. Our motto, "FOCUS ON WHAT MATTERS," encapsulates our core philosophy. It’s a call to action, urging you to cut through the noise and zero in on your true goals and aspirations. Our clothing is designed not just for style, but to serve as a constant reminder to stay disciplined, resilient, and unwavering in your pursuit of what truly matters. Each piece is crafted to inspire you to maintain your focus, harness your inner strength, and keep pushing forward, no matter the challenges. With Controlled Attention, you're not just wearing a brand; you're embracing a mindset.



Inspired by the raw beauty of the Sonoran Desert, and the unconquerable spirit that the vast untamed desert represents, many of our designs pay homage to the soul of the Southwest. From the blazing sunsets and dark night skies to the natural hues of the diverse wildlife, our colors echo the essence of our desert home.



The name Controlled Attention is inspired by Napoleon Hill's profound work, "How to Own Your Own Mind." This concept of focused determination drives everything we do at Controlled Attention. Our clothing and content draw from a wealth of self-help wisdom, channeling insights from influential authors like Robert Greene, Gary Keller, Charles Duhigg, Jordan Peterson, and of course, the great Napoleon Hill. We also delve into the teachings of ancient philosophers, great leaders, and the most successful businessmen, merging timeless strategies with modern knowledge. Each piece we create and every message we share aims to empower you to focus on what truly matters, guiding you on your journey of self-improvement and success.



We are excited to grow alongside you on your journey of self empowerment and personal evolution. Together, we'll conquer new frontiers in style and self-mastery, embracing both the challenges and triumphs that come our way. Thank you for joining us, and we look forward to supporting and inspiring each other every step of the way.

-Reese Parsons (Owner/CEO)